Our editorial team covers fashion with a commitment to accuracy, fairness, and independence from commercial pressure. This policy explains how we source, review, and correct our content.
Articles draw on a combination of designer and brand press materials, runway show observations, interviews with stylists and industry professionals, trade publication data, retailer catalogs, and firsthand product testing by our editorial staff. We also reference historical fashion archives and academic texts when discussing trend origins or cultural context, and we attribute quotes and statistics to their original source whenever possible.
Every article passes through at least one round of editorial review before publication, checking for factual accuracy, proper sourcing, clarity of styling advice, and consistency with our style guide. Pieces involving health-adjacent claims, such as fabric sensitivities or skin contact concerns, receive additional scrutiny to ensure we are not overstating expertise beyond our editorial scope.
When we identify a factual error after publication, whether in brand attribution, pricing, sizing guidance, or trend history, we correct it promptly and note the change at the bottom of the article when the correction is substantive. Readers who spot an error are encouraged to contact our editorial team directly so we can investigate and amend the content as needed.
Sponsored posts, paid partnerships, and affiliate relationships are always disclosed clearly within the article, typically near the headline or introduction, so readers can distinguish paid content from independent editorial coverage. Our editorial decisions about which trends to cover, which brands to critique, and how to style a look are made independently of advertising relationships, and sponsors have no authority over the final text of our articles.
Spot an error or have feedback? Email [email protected] and expect a reply within one business day.
Write to [email protected] or call +44 113 260 6388 during Mon-Fri 08:15-17:15, Sat 10:30-15:15. Every request gets an answer within one business day.
Loom & Lapel